Asrul Ramadhanni, 01212127 (2016) ANALISIS HUBUNGAN ANTARA HARGA, PROMOSI, VARIAN PRODUK DENGAN VOLUME PENJUALAN PADA PRODUK MAINAN MEREK LEGO DI GRAND CITY SURABAYA. Undergraduate thesis, UNIVERSITAS NAROTAMA.
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Abstract
ABSTRAK ANALISIS HUBUNGAN ANTARA HARGA, PROMOSI, VARIAN PRODUK DENGAN VOLUME PENJUALAN PADA PRODUK MAINAN MEREK LEGO DI GRAND CITY SURABAYA Oleh: Asrul Ramadhanni Dosen Pembimbing: Dr. Arasy Alimudin, SE.MM. Penelitian ini bertujuan untuk menganalisis hubungan antara harga, promosi, varian produk dengan volume penjualan pada produk mainan merek Lego di Grand City Surabaya. Penelitian ini merupakan penelitian kuantitatif. Populasi dan sampel berdasarkan penyebaran angket kepada konsumen atau pelanggan produk merek Lego di Grand City Surabaya dan sampel diambil sebanyak 100 responden. Teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Analisis data yang digunakan ialah uji validitas, uji reliabilitas dan uji chi-square. Hasil penelitian menunjukkan bahwa harga, promosi dan varian produk mumpunyai hubungan yang signifikan terhadap volume penjualan yang mempunyai nilai signifikan < 0,05. Indikator ketertarikan pada pelaksanaan event promosi dari variabel promosi merupakan yang paling sangat signifikan dan memiliki nilai signifikan sebesar 0,000. Jadi variabel harga, promosi, dan varian produk mempunyai hubungan yang baik dengan volume penjualan agar tingkat penjualan stabil dan meningkat. Kata kunci : Harga, Promosi, Varian Produk, Volume Penjualan, Uji Chi-Square, Lego Grand City ABTRACT ANALYSIS OF RELATIONSHIP BETWEEN PRICE, PROMOTION, PRODUCT VARIANTS WITH SALES VOLUME ON THE TOY BRAND LEGO PRODUCTS IN THE GRAND CITY SURABAYA By: Asrul Ramadhanni Advisor Lecturer: Dr. Arasy Alimudin, SE.MM. This study aimed to analyze the relationship between price, promotion, product variants with sales volume on the toy brand Lego products in the Grand City Surabaya. This research is quantitative. The population and the sample is based on questionnaires to consumers Lego brand products at Grand City Surabaya and samples were taken by 100 respondents. Data collection techniques using observation, interviews and documentation. Analysis of the data used are validity, reliability test and chi-square test. The results showed that price, promotion and product variants has a significant connection to the volume of sales that have significant value <0.05. Indicators of interest on the implementation of promotional events from variable promotion is the most significant and have significant value of 0.000. So variable pricing, promotion, and product variants have a good relationship with the volume of sales to be stable and increased sales levels. Keywords: Price, Promotion, Product Variant, Sales Volume, Chi-Square Test, Lego Grand City
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Repository Administrator |
| Date Deposited: | 24 Jul 2018 01:29 |
| Last Modified: | 24 Jul 2018 01:29 |
| URI: | http://repository.narotama.ac.id/id/eprint/350 |
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