STRATEGI MENINGKATKAN LOYALITAS PELANGGAN PADA USAHA KECIL PRODUK MAKANAN RINGAN DI SURABAYA

Alimudin, Arasy and Yoga, Habib (2015) STRATEGI MENINGKATKAN LOYALITAS PELANGGAN PADA USAHA KECIL PRODUK MAKANAN RINGAN DI SURABAYA. In: Proceeding Seminar Nasional & Call for Papers (SCA 5), 2015, Fakultas Ekonomi & Bisnis UNSOED.

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Abstract

The snack products small business in Surabaya hard enough to face competition from medium and large businesses that have a strong distribution network.The build cus tomer loyalty is a key strategy.Result them to face competition SWOT analysis shows that small business food products in quadrant 4 where diversification strategy used is to continue to innovate and provide br eakthrough by performing various combinations of excellence.be found 6 variables significantly to the character of its customers. The significant 6 variables such as: Products Delicious, Easy products are known, Product Without Pres ervatives, High Demand, Separate Fan, Sales Stable Keywords:Small business,competition,cus tomer loyalty,SWOT analysis,diversification, innovate.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Magister Manajemen
Depositing User:	Repository Administrator
Date Deposited:	07 Sep 2022 06:26
Last Modified:	07 Sep 2022 06:26
URI:	http://repository.narotama.ac.id/id/eprint/1252

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