Alimudin, Arasy and Yoga, Habib (2015) STRATEGI MENINGKATKAN LOYALITAS PELANGGAN PADA USAHA KECIL PRODUK MAKANAN RINGAN DI SURABAYA. In: Proceeding Seminar Nasional & Call for Papers (SCA 5), 2015, Fakultas Ekonomi & Bisnis UNSOED.
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Abstract
The snack products small business in Surabaya hard enough to face competition from medium and large businesses that have a strong distribution network.The build cus tomer loyalty is a key strategy.Result them to face competition SWOT analysis shows that small business food products in quadrant 4 where diversification strategy used is to continue to innovate and provide br eakthrough by performing various combinations of excellence.be found 6 variables significantly to the character of its customers. The significant 6 variables such as: Products Delicious, Easy products are known, Product Without Pres ervatives, High Demand, Separate Fan, Sales Stable Keywords:Small business,competition,cus tomer loyalty,SWOT analysis,diversification, innovate.
Item Type: | Conference or Workshop Item (Paper) |
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Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Magister Manajemen |
Depositing User: | Repository Administrator |
Date Deposited: | 07 Sep 2022 06:26 |
Last Modified: | 07 Sep 2022 06:26 |
URI: | http://repository.narotama.ac.id/id/eprint/1252 |
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