Jamhadi, Jamhadi and Rosyid, Amrun (2023) Analysis Factor and Its Impact on Online Shop Customer Loyalty Lina Shop Surabaya. Journal of Economy, Accounting and Management Science (JEAMS), 4 (2). pp. 207-226. ISSN 2685-9696
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Abstract
This study aims to analyze the influence of security, electronic word of mouth (e-wom), complaints handling against customer satisfaction, and its impact on customer loyalty online shop Lina Shop Surabaya. Collecting data to support this research using a nonprobability sampling method with a purposive sampling approach to 85 respondents and filling the questionnaire. The method used is SEM. Based on the analysis results, it is concluded that security, e-wom, and complaint handling significantly affect customer satisfaction. E-wom and security have no significant effect on customer loyalty, complaint handling, and customer satisfaction have a significant effect on customer loyalty.
Item Type: | Article |
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Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Magister Manajemen |
Depositing User: | Repository Administrator |
Date Deposited: | 01 Aug 2023 06:49 |
Last Modified: | 01 Aug 2023 06:49 |
URI: | http://repository.narotama.ac.id/id/eprint/1714 |
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